International Business Across Borders

HI5014 International Business Across Borders

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International Business Across Borders

From a resource-based perspective: what resources are needed to develop a machine for a distance market, such as China, and where in the MNE are those to be found? A fast internationalisation strategy for Better Generation has some associated risks. What are these risks?

Situational Demand: 


Better Generation requires some resources for a fast internationalisation strategy. How can Better Generation build these resources?


Potential Response to a Given Condition:


It would not be easy for a firm to rely on local suppliers, which have a large base of international suppliers. Disruption of nature is not in control of any one, so there is nothing to feel bad in professional dynamics. Li & Fung has many suppliers in Asia, though it does not mean that it will stop its supply in any circumstances of natural calamity like the volcano eruption in Iceland.


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